I didn't watch the video... what is ActiveWoo, what does it do, why should I buy it?
ActiveWoo connects your WooCommerce shop to the most powerful (and cost effective) marketing platforms out there - Active Campaign.
It works like this - all you need to do is set a "default tag" and you're now ready to at least send a "Welcome and Wow" style email, thanking your customer for the purchase, re-enforce the brand promise, get them excited about using what they bought (perhaps send a link to some extra content like a training video) etc... It's been said that if you don't take great care of your customer, then your competition will.
After you've got your Welcome & Wow email dialed in, you're ready to start up-sells and cross sells. The best way to do that is to use WooCommerce Product Categories and Product Tags. Let's say someone buys a computer in the "Laptop" category, but did not buy a case. You can set up a smart automation that will first check to see if the customer has a "Case" tag, if not, then send that customer an email offering cases for laptops! EASY!
If they already have a case, then send the email to upsell a premium add-on! SO EASY
Once you are doing your up-sells and cross sells, now get into the abandon cart emails - when people start, but don't finish the checkout, you can send custom messages depending on what was in the cart when they abandoned! Send a promo coupon to encourage them to finish the sale!!
Oh - and does this all work with SMS too? YES! Active Campaign can also send TEXT MESSAGES!!
So - could you get one or two more sales by using ActiveWoo? YES, I think you could, and that would EASILY cover the cost right?
...and if it doesn't you are covered by a 30 day Money Back guarantee.
Is this a One Time Fee or a Subscription? What exactly to I get with my purchase?
Your purchase gives you a license key that is good for one year from the date of purchase.
Your card will NOT be auto-billed when the license expires, but you will receive an email reminder before it does, and you'll get a notification in your WordPress admin if your key is expired.
When your license expires, your site and ActiveWoo will continue to sync orders, however you won't be able to access the settings panel, nor will you be able to upgrade to the latest version. In theory, this means nothing would break, but if you want to be sure, it would be best to keep your license key up to date 🙂
How Many Sites Can I Use This Plugin On?
The license agreement states that you may use this plugin on ONE SITE ONLY. If you are an agency, or just have a few different websites running WooCommerce, please purchase one plugin for each store.
The current version of the plugin does not contain any automated checking to see if you are using this plugin on multiple sites, so I leave it to you to do the honest and honorable thing. Consider how much value this plugin adds to your business(s) and consider that if you are also selling things... karma is on the side of doing the right thing :)
Where is the setting to pick which list a Customer is added to?
Adding customers to lists and segments is done using Automations in ActiveCampaign.
ActiveWoo will add a default tag (that you can define) each time someone purchases.
Use this tag as the start point of an automation that then adds the customer to a list ( and possibly remove the customer from another list, like a recover cart list, or marketing /prospecting list).
This allows you the freedom to setup logic, or extra steps after purchase. Some users have different lists depending on product or product category.
A contact must be added to a list in order to be sent campaign emails.
What If I Can't Get The Plugin To Work?
This plugin relies on the Active Campaign API, which is one of the best around, meaning it should work on just about any server configuration.... That said, there are so many different possibilities out there that I can not guarantee it will work on every one.
I can guarantee that I will do my best to get you up and running if you hit a snag for some reason, and failing that, your money will be returned if you can't get things to work.... but if that's the case I would strongly recommend switching your hosting to WP-Engine.
This site runs on WP-Engine, the WooCommerce site runs on WP-Engine. Why? Because being the fastest means more sales.
Oh - and the 1 click staging environment, plus automatic "Time Machine" style backups & a killer support staff also matter.
Check out WP-Engine here. (Migrating your site is literally, install the WP Engine Migrator plugin, click a button, done.
Does it Add Tags to Contacts, Does it Add Product Category Tags? Does it Keep A Running Total of Revenue Spent Per Customer?
Yes to all of the above. Active Woo will first check to see if the billing email exists in Active Campaign. If it doesn't, then the contact gets added. Then, Active Woo will take the SKU(s) of each product in the customers cart, will turn them into tags, and will add those tags to the customer's record in Active Campaign. (each SKU/Tag is only added to your Active Campaign once).
Then, if any of your products were in product categories, those product categories will be added as tags as well.
No sku, no tag? No problem! If you have a default tag set, than that's what gets added. If you have no sku, no product category, no default tag...then the contact will get added, but no tags will be added.
Once the tags have been added, a note is created for that Contact. The note has a link to the order - meaning you can just pull up a contact, look at the notes, and see all that customer's orders. You can then click on any of the links to jump right into that order in WooCommerce.
Finally, the plugin will also keep track of total revenue spent - as well as how many total purchases, and the date of the last purchase made.
Can it apply a tag if a customer uses a coupon?
Yes, you can turn this feature on
If I'm using WPML, and the customer has selected a language, can a tag be applied so I can have ActiveCampaign send emails in that language?
Yes, if the customer has selected a language, ActiveWoo will apply a tag that you can then use in your automations to route the contact into the Automation containing the correct langauge.
Does ActiveWoo create single use, expiring coupons and if I turn that on, will it flood my database with coupon records?
ActiveWoo can create a single use coupon (the code is unique to the contact) automatically when the cart is abandoned, after a successful purchase, or triggered by an ActiveCampaign Webhook. Even though each coupon is unique to each contact, this is accomplished WITHOUT adding any additional 'garbage' records to your database.
Does it Sync up past orders? What if I have over a thousand ( or over 20,000 past orders)?
ActiveWoo has a feature to sync past orders! You just push the button, and ActiveWoo will go back through each order that is marked "Complete" and will sync that order to ActiveWoo, including tags, total revenue, billing address etc.
Please note if you do have a lot of orders, it will take some time for them all to sync ( about 2-3 seconds per order depending on your server).
There is a "Cancel Sync" button in case you need to stop the sync for any reason.
Does it have Recover Cart / Abandon Cart? ( What is Recover Cart and why do I want that?)
ActiveWoo has a feature which SIMPLIFIES the checkout process ( you'll see it in action when you make your purchase by clicking the order button above 😉
Once you enter your name & email, then click "next" - the product(s) in your cart are synced into ActiveCampaign using a specially formatted URL.
You can then send this URL out to customers who start, but do not finish the checkout (and can include an extra incentive). This is a VERY EFFECTIVE way to boost your sales, by simply making it easy for customers to finish their checkout if they got interrupted (or just needed a little extra incentive to finish).*
*Note if you test the Recover Cart on this site (start but do not finish your purchase) -- there is not an extra incentive, but you will get a reminder email.
Does it work with WooCommerce Subscriptions ( or other subscription plugins?) Can it automatically update when someone cancels?
YES! ActiveWoo now natively supports the popular WooCommerce Subscriptions Extension! How easy is it to setup? You literally check one box to turn it on, and that's it!
If you are running a membership site with Memberium or ActiveMember360, if someone fails a payment, their contact record will automatically get a PAYF tag, composed of the SKU of the product and the letters PAYF.
You can either make your membership tag match the SKU of the product, OR you can just use the tag ActiveWoo adds to start an automation which applies your existing PAYF tag.
Does it work with Basic, Plus & Enterprise Active Campaign Plans?
Yes, it works with any plan, including the $9/month basic plan.
What is a staging server? Why do I need one, and how do I get one?
Many people who use WordPress, just have it as their personal site. If the site were to crash for a while, no big deal. But running an E-Commerce business is different, so your approach to your site should also be at the professional level, which means NO UPDATES TO ANY PLUGINS on your live site EVER without testing them first.
Sure, almost all plugin updates are harmless and chances are always that things will be fine... but why risk crashing your site? If your site does even a handful of sales per day, then investing in a staging setup is a no-brainer.
A staging server is a copy of your live site, which runs on the same server setup as your live site, where you can test out a new plugin, an update to a plugin, or an update to WordPress, where if things crash, it has no effect on your live site what-so-ever.
Many webhosts now offer "one click" staging servers - meaning you just click a button, wait a few minutes and your site is cloned to a new, secret URL so you can safely test things.
My favorite webhost for this is WP-ENGINE because their staging server setup is very intuitive and easy to setup, but also because they have automatic daily backups ( in case you don't use your staging server, that "one time" -- you can easily undo and reset your site back to a version less than 24 hours old). WP-Engine is also optimized for Woocommerce, and WordPress.
(Faster site = more sales).
Don't balk at investing $30 or so a month in your site. If your business runs online, you need a solid platform. ActiveWoo runs on WP-Engine for this reason.
Is this the last FAQ?
Yes! Simple, well made products should have short FAQ's. That said, if you have a question not answered, please let us know what it is via the Contact Page Here, or click the "help" button at the lower right side of this page to open a ticket with our Support Desk.
Does this plugin also add the basic ActiveCampaign site/event tracking script? Currently we are running two ActiveCampaign plugins, and would like very much if we could only run ActiveWoo.